• Top 5 Things to Consider Before Redesigning a Site


    If you are bored with your existing website design and planning to do a quick makeover then this article can help you redesign your site. There are few things which you have to take into consideration before you actually start redesigning your site.

    Below I have mentioned top 5 most vital things of all which will help you with designing phase of a site. You should carefully implement all these points in order to create a stunning website design.

    critical-things-for-stunning-website-design

    However, all these points are not mandatory to follow, by following just a few of them will make your site more compatible and interesting for your audience.

    So, Let’s get started.

    1. Collect All Your Audience Report

    This is the foremost thing which you have to act on before taking any kind of move. Collecting all your website audience data and insights i.e, who are visiting your site more often and what they are accessing help you figure out what exactly does your audience expect from your site.

    If in case, you are a beginner and don’t have much information about how to collect data via your site then prefer using some online tools. Tools like CrazyEgg and HotJar are top notch in order to gather important user-data and other relevant information from your site. These tools are more likely to offer you the following services:

    1. With the help of heat maps, these tools monitors click behavior from the other side of the screen. It helps in knowing from where are you getting more number of clicks on your site.

    2. Heat maps also help you to find out how far down your audience are scrolling through your site. In other words, It monitors scroll behavior of your audience.

    3. And the most important of all, Google Analytics. This tool helps you reporting your visitor source, bounce rate and spend time on your site.

    Tip: I would advise you to run your site report campaign for at least 6-8 weeks so that you can get more accurate data.

    Believe me, you can actually be able to redesign your site effectively if you have these necessary data reports with you. Based on the assumptions and report data you can get a rough idea what your site audience are more likely to visit on your site.

    2. Make A List Of All Your Design Issues & Their Solutions

    With the help of your website reports which you have collected via analytics and similar tools, you can make a list of all your website design issues. Listing down all your design issues with their proper solutions can help you create an overall effective design. Taking personal feedback by your audience is another good way to fix website design issues.

    Below I have listed some most popular design issues which are commonly found on a website:-

    1. Broken-links, Dead links or non-interactive elements present on your website page.

    2. Not able to reach your conversion goal via scrolling.

    3. High bounce rate; No inter-linking between different website pages.

    4. Web pages not optimized properly for your website audience.

    5. A high number of Drop-off pages available on your website.

    6. Improper SEO, Indexing and keyword optimization.

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    3. Make A Wishlist Of New Website Goals

    Next, you now have to consider new possibilities for your website. Take your time to figure out new website goals. Also, don’t forget to include design issues which we have discussed in the above point.

    Making a wishlist of all new website goals and implementing them during the website redesign phase helps you in achieving your desired goals. You’ll never be going to forget any kind of important point which you want to include when you are up to the redesigning process.

    This point is the most important of all. You have to check whether all your new website goals match with your website design or not. With the help of this approach, you can avoid adding unnecessary elements to your new website template.

    4. Imagine Yourself As First Time Visitor

    After getting an overview and enough understanding of your site audience by analyzing your website data, you now have to move to the next step. Creating an audience journey map is the next step which you should focus on.

    Imagining yourself as first time visitor helps you creating new website pages, designing elements, placement and structure and interactive elements using inter-linking through various web pages.

    If you carefully follow this point then you’ll end up with a good audience journey map. 
    As a result, you'll have a finish website look and a reduced bounce rate for your website, resulting in an optimized site design.

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    5. Whom To Hire?

    Well, If you’re not a website designer/developer and doesn’t have enough coding knowledge then you can hire someone to do your job. Hiring a professional website designer is always been a good idea.

    Searching for a good website designer is another critical step which must be done with proper care. The designer should be capable of understanding your views and ideas and implement the exact way you want it to.

    You should search for a designer which helps you giving good optimizing advice for your site. Goals, structure, proposal, processes all must be very clear to your designer.

    Note: Remember you can’t have a perfect design as there are no specific set of rules defined for how a perfect website should look like. Instead, try to build a design which can be improved as per your future website goals without any kind of additional problems.

    So, What are you waiting for? Go for it, Create a stunning website design.

    That’s all with this article. If you have any kind of suggestions or want to give your valuable feedback then you can leave them in the comment section below. I would be glad to make a reply to your comments... :) 

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