So, How link building can be helpful or how to do proper search engine optimization ? This time I won't be only talking about these things. I'll not discuss those on-page seo techniques that you have already looked on many popular blogs.
But today, In this article I'll be discussing one very important seo technique which is usually done wrong by many newbie bloggers. Yeah, Interlinking blog posts is the most important seo factor which is ignored or not paid proper attention. I will explain you all about internal link building and how can you do proper interlinking to improve your website search engine ranking.
Before getting started with this tutorial, firstly let’s see what does this term actually means ?
What is Inter-Link Building ?
Inter-Link Building is an amazing technique for search engine optimization to connect one post to another in such a way that it helps in improving blog's traffic and your readers can get more related blog content.
In other words, Internal linking or Inter-link building is a way of linking one page/post of a blog or website with other related information with the help of hyperlinks. Here, we connect the same targeted and source domain of a blog.
Why Should we do Effective Internal Linking ?
Effective internal linking has many benefits and it actually helps you in improving your alexa ranking. Following are few benefits of Internal link building.
1. Correct navigation
Internal links allows you to access other website pages which are connected with them. This gradually helps your blog readers to navigating properly through your blog posts.
2. Providing related data to search engine bots and blog readers
By Internal link building you can help your blog audience and search engine bots in getting through other blogposts/information relevant to the text they are reading. This leads to increase in your blog's credibility.
3. Decreases bounce rates
When a reader visits your blog and find any related links to a similar post they are going through then it helps in taking discussion even longer. You can easily expect your readers to stay active on your site for longer time. This helps you in decreasing your site bounce rates.
4. Diverting blog Traffic
When a particular page on your site is ranking good i.e, it has a high page rank or authority then you can easily divert blog traffic to a related post on your blog which has low ranking. This will divert your blog traffic and improves performance of relevant page links.
Must Visit : Top 7 Effective Tips to Increase your Organic Traffic
How to do Build Internal Link ?
Inter-linking is an art, "SEO Art". This is like building backlinks for your blog through your blog. It works same as backlinks, diverting traffic and increasing search engine ranking. For building proper internal links you should go through the following points :-
1. Number of Contents
You have to create more content in order to link and index more content over your site. You cannot simply start inter-linking with few posts. This will results in making up very few inter-links. What if all posts are written on different niches and they don't relate to each other ?
So, to avoid this problem you need to publish more content over your website. You should write huge
number of articles which are related to your site niche and then try to inter linking those blog posts.
2. Building Links for Pages and Posts
Pages and Blog posts are two different stuffs but when compared they looks like same. Let's take an example, your blog about us page is page and daily blog contents are your blog posts. In order to rank your blog pages well you need to make them appear in google search engine results. Yeah, you should give equal importance to your blog pages same as your website posts.
In the same way, you can build relevant links for your blog post appearing on your site pages.
3. Link High Authority Pages with Low Authority Pages
If you want to actually use this trick effectively you need to divert your blog traffic from more popular pages to those with low authority. But how to know which pages are getting more attention from your visitors ?
Here's an amazing tool, Open Site Explorer. This tool helps you knowing high authority site pages. Let's see how to use this tool.
Step 1. Firstly, go to open site explorer.
Step 2. There you need to enter your site url.
Step 3. Then, click "Top pages button".
Now you'll be shown to your top website pages with high authority. You just need to go to these pages and link your less popular web posts to these pages.
4. Using Proper Anchor Texts
Before I start telling you the benefits of using proper anchor text, let me first tell you what anchor texts means ? Anchor text are the text which are shown on your posts for placing hyperlinks. Google really loves those websites who are using correct anchor texts for their internal links. This things also tells your blog readers that what they'll be getting after opening that particular link.
You should always try to avoid highly optimized anchor texts. Google generally considers same text as spam. You should not link your post title with the anchor text used in that particular post. Google hates such things.
5. Link Relevant Pages
Linking relevant pages means adding more related pages. You will not want to connect your blogging niche website with an insurance niche website, right ? Same thing applies in case of internal link building.
If you are working on a multi-niche website or a blog that has diverse niche posts then in such case you should link your blog post to relevant pages/blogposts very carefully.
For example : You should avoid internal link building from seo related posts to a top insurance sites ( As I've already mentioned it about that if you are having a diverse niches site ).
6. Do Follow Your Internal Links
When you connected relevant blog posts you want search engine bots to also crawl and index those pages/posts. Generally many bloggers and webmasters believes this fact, According to Danny Sullivan no follow links helps your blog to get recognized. But in such cases, inter-links can freely pass.
When no follow attribute was introduced in 2005, it was not taken much seriously but these days many webmasters recommend to no follow links which diverts blog traffic to any other site that is not so popular.
Diverting your blog traffic to your own blog posts is always a good option, so always remember to build internal links within your blog posts.
7. Limit Your Internal Links
This is the most common point which should be followed when you start building internal links to your blog.
You should always avoid putting too many internal link in an article. Well, no one knows what's the correct number of links that should be added in one post. I'll recommend you to not go beyond 100 links per page. You might be wondering that 100 is a quite large number, but not in case if you have a well structured lengthy article.
Must Visit : Top 10 Best Wordpress Statistics Wordpress Plugins 2016
Wordpress Plugins and Tools for Internal Link Building
For building internal links effectively you need few tools and plugins which can help you doing this task easily. You will not need such tools if you are having a small blog i.e, blog with just around 100 posts.
But if you are having a quite big blog then there are lots of plugins available for internal link building. Wordpress plugins directory offers you so many plugins to make this work much easier.
Below I have listed few most popular wordpress plugins and tools which will help you to build internal links automatically. These tools and plugins will also help you to deal with broken links.
No Follow Plugin : This wordpress plugins is one of the most efficient site plugin which does some serious work for you. This plugin does not relates directly to build internal links but you can use this amazing wordpress plugins to follow or not follow the links you have made according to your wish.
Internal Link Building Plugin : This amazing tools helps you to automate your internal link building procedure. You just need to insert your post url and keywords and it will automatically attach them after your content. In this way you can build links for specific words and get those links indexed. Not only this much but in case of affiliate marketing you can also no follow the links.
Internal Linking for scheduled posts : If you have lots of blog content to be published after a given time and also want to build internal links to them then this plugin can helps you in adding internal links to those blog posts.Conclusion
Building Internal Links has its own important when seen from seo point of view. I've already mentioned it above that adding too much links within your blog post can ruin your seo strategy.
But with correct internal linking you can easily improve your website search ranking on google search engine results.
You can even improve page ranking of those pages which have lost it's popularity or losing it's popularity with proper white hat seo tricks.
Hope, you have liked this article. If you have any doubts or suggestions then leave your comments below and don't forget to share this article among your online network... :)